HARRI Discount Codes - Promo Code May 2026

Sculptural Fashion Handcrafted in London

HARRI is a London-based sculptural fashion studio redefining contemporary design through deeply personal, culturally-rooted craftsmanship. Founded by Indian-born artist and designer HARRI, every piece is handcrafted entirely by hand in our London studio, transforming the body into moving sculpture.

RECOGNITION & AWARDS

HARRI has been recognized as one of fashion’s most innovative voices, earning prestigious industry recognition:

BFC Fashion Trust 2025 Recipient
Awarded by the British Fashion Council to empower positive business growth through financial grants and mentoring

BFC/GQ Designer Fashion Fund 2025 Finalist
Shortlisted by the British Fashion Council and GQ as one of the leading designers recognized for excellence and innovation in British fashion

Forbes 30 Under 30 Europe 2023 Honoree
Recognized in Arts & Culture for groundbreaking designs that challenge contemporary ideals of the body

British Fashion Council NEWGEN Designer (2022–2025)
Selected for the prestigious emerging talent programme, previously supporting Alexander McQueen, Christopher Kane, and Grace Wales Bonner

Practical Intelligent Genius Foundation Prize 2020
An award established by Danish designer Henrik Vibskov to nurture creative talent and help designers financially proceed with their work

London Fashion Week Presenting Designer
Showcasing collections since 2022, representing the cutting edge of contemporary British fashion

CULTURAL IMPACT & COLLOBORATIONS

HARRI’s sculptural designs have generated over 2 billion impressions globally, redefining fashion as cultural conversation:

Sam Smith at the 2023 BRIT Awards
The custom inflatable latex ensemble generated 2 billion impressions, £41 million in earned media value, becoming one of the most viral fashion moments in history

Eurovision 2024 Winner Nemo at the Royal Academy of Arts
Created the world’s largest inflatable ensemble for Nemo’s special performance, reaching 5.5 million viewers and generating 10 million impressions through coverage in WWD, Associated Press, Wonderland Magazine, and Good Morning Britain

V&A Museum Exhibition, March 2025
Presented the largest inflatable piece ever created at the V&A Late Friday event, featured in the Renaissance Chapel and attended by around 6,000 guests

Design Museum London Exhibition
Featured in “30 Years of London Fashion,” one of the most wide-ranging surveys of contemporary fashion culture ever staged in the UK, generating 1.8 million impressions

BBC Glow Up Season 7, 2025
Guest judge and industry collaborator for the hit BBC Three series, working with emerging makeup artists on runway looks for HARRI’s avant-garde show

Katy Perry’s Lifetimes Tour 2025
Designed custom costumes for the artist and dancers, showcased across the global tour throughout 2025

Björk’s “Fossora” Music Video
Dressed Björk and collaborators for the visual accompaniment to her album, achieving over 1.2 million views on Instagram and 750,000 views on YouTube, with coverage from Rolling Stone, Pitchfork, The Guardian, and Consequence of Sound

THE PHILOSOPHY BEHIND HARRI

“What do we call clothes that aren’t clothes as we know them?”

The work of HARRI is impossible to place within conventions. Striving for an ideal that is playful, expressive and roving, think of a hand-carved children’s toy on the verge of toppling over before it sways back into balance.

HARRI’s academic journey at India’s National Institute of Fashion Technology was not limited to the boundaries of fashion. Simultaneously training to become a bodybuilder, it became a fascination. The discipline it took to tune the symmetry of the body was therapeutic; it had the same rhythm as creating a fashion collection with its months of shaping, bulking and cutting. A graceful, elegant process. The body as material.

Fashion stands as a synonym for non-conformity. Being audacious and idiosyncratic is inherent to the industry. The work primarily explores, investigates and thrives on being inclusive of various crafts and art forms of the world. From using a century-old art of woodturning from India to crafting with the highest quality latex from Sri Lanka to tailoring the finest wool from Scotland, HARRI believes that stitching the diverse fragments of human significance through the lens of culture, craftsmanship and community is a starting point for a world without boundaries.

The Craft: Working by Hand
Working by hand is HARRI’s most sacred practice, seeking solace in its calming and therapeutic process. Each piece is entirely assembled by hand, constructed to the model, taking inspiration from their distinctive aura and physique. It is a process that celebrates the power of uniqueness while transforming them into powerful characters. “You can’t have machines working on latex. You have to cut it and glue it by hand. Like clay is to a sculptor, latex is for us.” Movement embeds itself into the individual seams, cuts and patterns. Crafted across continents, inspired by craft, finding its home in London.

From Kerala to London: A Cultural Journey
From the earliest exposure to human anatomy in a book given by his father in Kerala, India, to graduating with a Menswear MA from London College of Fashion in 2020, HARRI’s journey bridges centuries of tradition with radical innovation. The 2020 graduate collection “Let’s Put Him in a Vase” quickly became an internet sensation, establishing HARRI’s signature sculptural inflatable aesthetic that would go on to capture the world’s attention. Today, HARRI operates at the intersection of art, performance, and fashion, sculpting minds to become the impossible version of oneself

COLLECTIONS & EVOLUTION
SS26 MuseumWear Collection
HARRI’s first ready-to-wear line, bridging the gap between art you stand back and marvel at, and art you carry with you, live in, and move through the city with. Designed for those who wander through galleries, show up to openings, stay curious, and absorb culture, adding to it in their own quiet ways.

SS25 Chapter Five
Debut womenswear collection exploring the relationship between tradition and innovation, inspired by Wolfe Von Lenkiewicz’s ability to bridge traditional oil painting with contemporary technology

Previous Collections
SS24 “Chapter Three: Texture & Movement”, AW23 “Grounding Our Silhouette”, SS23 sculptural mastery, 2020 “Let’s Put Him in a Vase”

KEY PARTNERSHIPS & COLLOBORATIONS
Fashion & Beauty Partners
Authentic Beauty Concept, Ellis Faas, The Ordinary, Morphe, Bobbi Brown, Revlon, AKT, Anua

Footwear Collaborations
Vibram FiveFingers (SS24 & SS25), Havaianas (SS26), Untitlab

Lifestyle & Cultural Partners
Cîroc Vodka, Southern Comfort, Culted, The BoTree Hotel, Fulton Umbrellas, Inflate UK

Material Innovation
Supatex (exclusive latex innovations and continued support)

Cultural Institutions
Royal Academy of Arts, V&A Museum, Design Museum London, British Fashion Council, BBC, Universal Music, Island Records.

MEDIA FEATURES
HARRI has been featured in leading global publications including:

Vogue (British Vogue, Vogue India, Vogue Runway), WWD (Women’s Wear Daily), Hypebeast & Hypebae, Forbes, Dazed, i-D Magazine, The Guardian, Financial Times, NSS Magazine, Bricks Magazine, Dezeen, Paper Magazine, and CNN.

For the Creatively Curious
HARRI is for those who absorb culture and add to it. For the museum wanderers, gallery hoppers, creative professionals, and cultural explorers who seek wearable sculpture for everyday transformation.

This is fashion as cultural conversation. Contemporary silhouettes designed for real life, not performance, not spectacle, but for your impossible self.